Blog
Field notes from a paid traffic and AI agency in Brazil.
Written by Mattias Custodio, CEO of Mads Acelerador, based on what actually runs across paying clients. Ranges are in Brazilian reais because that is where we operate; the ideas travel.
How our agency uses AI in each phase of the 3-month method
Month 1 analysis, month 2 implementation, month 3 optimization. Where AI comes in, what stays a human decision, and which tools we use in each phase.
How to build a website with AI on Lovable: the process our agency uses
A real agency walkthrough for building a website with AI on Lovable. From the first prompt to publishing on a custom domain, plus prompt tips and beginner mistakes we already paid for.
Automated paid traffic reports with AI: the end of the lost Friday
How our agency generates campaign reports with AI, what a good report must have and how any business can build a simple version of its own.
AI in WhatsApp support without losing the human touch
Where AI fits in WhatsApp (triage, first response, qualification), where humans are irreplaceable, common mistakes and how to start simple.
High CPC: 7 causes and how to fix each one
Quality Score, targeting, auction, creative, negatives, bidding and page. The 7 most common causes of high CPC on Google Ads and the practical fix.
How to use Claude Code without being a developer
A guide for business owners using Claude Code to automate marketing and management tasks. Real examples, honest prerequisites and safe first steps.
We built an AI agent hub for aesthetics clinics: behind the scenes
A real case from our agency: why we built the hub, which agents live in it (support, content, quote, follow up, reporting) and what we learned along the way.
Claude Cowork for agency owners: managing without opening 10 tabs
How our agency uses Claude Cowork in routine: folders per client, meeting notes, reports and onboarding. Real flows and common mistakes.
How long paid traffic really takes to work
The structured quarter month by month, why month one is development and the realistic maturity expectation by channel (Google, Meta, YouTube, TikTok).
What is MCP and why your company will hear about it
Accessible explanation of MCP (Model Context Protocol), the standard that connects AI to your spreadsheet, CRM and WhatsApp. Real examples and what changes for small businesses.
The 70/30 strategy in practice: how we split ad budget
Our proprietary framework in detail: block-by-block distribution, niche adjustments, channel application and integration with the 3-month method.
Claude vs ChatGPT for ad management: what our agency uses
Comparison applied to paid traffic: metric analysis, creative production and reporting. Why our agency standardized on Claude and where ChatGPT still comes in.
Real case: how Dra. Andressa Piccirilo went from R$ 30k to R$ 100k per month
Honest storytelling of Dra. Andressa Piccirilo's case: diagnosis, funnel, traffic and predictability, with a disclaimer that results vary.
Remarketing explained for business owners, not traffic managers
What remarketing is, why the person who visited and did not buy is the cheapest audience, examples by vertical and frequency limits so you do not look like a stalker.
Facial harmonization: how to attract qualified patients, not the curious
Segmentation, copy without forbidden claims, qualification quiz and consultative support for clinics that do facial harmonization.
Why we only pay ads with a credit card, never a prepaid slip
The risk of a stuck balance in a block, limit management, good billing practice and why credit card beats prepaid in the ad manager.
10 Claude prompts for aesthetics clinics to use today
Practical list of 10 ready-to-copy prompts: WhatsApp reply, procedure description without forbidden promises, Reels script, competitive analysis, follow-up and more.
Paid traffic for battery stores: the definitive guide from someone in the sector
Real authority from inside the automotive space: 24h urgency, on demand delivery, local campaigns, fleet customers, GBP and channel integration.
Ad account blocked: what to do and how to prevent it
Step-by-step appeal on Meta and Google, most frequent block reasons and prevention measures our agency uses to reduce the risk.
How aesthetics clinics keep a full calendar without relying on referrals
The full funnel for clinics with a packed calendar: paid acquisition, qualification quiz, WhatsApp, remarketing and our Predictable Calendar entry point.
How to choose a paid traffic agency: 9 questions before you sign
A checklist of 9 questions to tell a serious agency from a course seller, red flags and what a good answer sounds like on each topic.
Marketing for aesthetics professionals: what councils allow and what they forbid
Practical overview of advertising rules for aesthetics professionals and physicians in Brazil, with what is usually allowed, what is banned and platform level care.
Why your ads spend and do not sell: 7 real causes
Honest diagnosis of the 7 causes behind ads that spend and never sell, with the fix for each one and the order to attack them.
Local SEO for battery stores: winning the 'near me' search
24-hour urgency, home delivery, Google Business Profile, local pages and campaign integration. A local SEO guide for battery stores.
How much do Instagram and Facebook Ads cost in 2026
Meta Ads investment ranges by company size, the real cost of creative, differences vs Google Ads and how to build a budget that will not collapse in month one.
Local SEO for clinics: showing up when people search in your city
Google Business Profile, reviews, local pages and structured data. A local SEO guide for aesthetics and health clinics.
How much does Google Ads cost in 2026
Honest investment ranges by company size, what actually makes up the cost (CPC, management, minimum media), a reference table and how to build a budget that will not collapse.
llms.txt in practice: the file that introduces your company to AIs
What llms.txt is, how to write it, a commented example from this site's real file, and honest limitations of the standard.
How ChatGPT decides which company to recommend (and how to get on the list)
Factors that weigh when AIs recommend companies: citable sources, concrete data, consistency, reviews and schema.org. No magic formula.
What is GEO and why your company needs to appear in AI answers
The GEO concept (Generative Engine Optimization), how it differs from SEO, what changes in search behavior and first steps to get cited inside AI answers.
More posts are being translated batch by batch. The Portuguese edition holds the full archive at /blog.
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