AI
10 Claude prompts for aesthetics clinics to use today
Practical list of 10 ready-to-copy prompts: WhatsApp reply, procedure description without forbidden promises, Reels script, competitive analysis, follow-up and more.
This article is a practical list. Ten Claude prompts ready to copy, used by our agency with aesthetics and health clinic clients. Each one comes with the context for when to use it, the complete prompt in a copyable block, and adaptation notes. Apply 3 of them today and you will feel the difference within the week.
A rule that applies to all of them: none promises results or uses language forbidden by the professional council. A good prompt respects ethics before selling.
Prompt 01
Standard first-contact reply on WhatsApp
When to use: Patient sends the first message asking about a procedure.
You are the front desk at [CLINIC NAME], in [CITY]. Specialty: [AREA]. Clinic voice: warm, no hype, no promise of results. A patient sent this WhatsApp message: "[PASTE PATIENT MESSAGE]" Write a reply in up to 4 lines that: 1. Thanks her by name if it is in the signature. 2. Answers her question objectively, without promising results. 3. Invites her to an in-person consultation, offering two possible slots within the next 3 business days. 4. Ends with an open question for her to reply to. Tone: warm and serious. Natural language. No excessive emojis.
Prompt 02
Procedure description that respects the professional council
When to use: You need to write copy for the site or a post about a procedure without slipping into misleading advertising.
You are a copywriter specialized in aesthetics clinics, aware of professional council rules on procedure advertising. Write the description for the procedure [PROCEDURE NAME] for the site of [CLINIC]. Requirements: 1. No words: miraculous, guaranteed, definitive, pain-free, immediate result. 2. No before-and-after photo of a patient. 3. No direct comparison with competitors. 4. Explain: what the procedure is, who it is for, what to expect at the consultation, average session time and aftercare. 5. End with a CTA to book an evaluation. Length: 250 to 350 words. Tone: informative and human.
Prompt 03
30-second Reels script
When to use: You want one Reels per week without hiring a copywriter.
You are a Reels scriptwriter for an aesthetics clinic. Audience: women 30 to 55, college educated, seeking serious, non-exaggerated results. Video topic: [TOPIC, e.g., how to choose between botox and facial harmonization]. Write a 30-second Reels script with: 1. Hook in the first 3 seconds, as a question or subtle provocation. 2. 3 main points, one at a time, each around 6 to 8 seconds. 3. A closing reinforcement line. 4. Subtle CTA: "in-person evaluation via link in bio". Format: direct-to-camera speech, no long caption. Script with warm, firm tone. Mark pauses and cuts in parentheses.
Prompt 04
Local competitive analysis
When to use: You want to understand how competing clinics in your area position themselves.
You are a marketing analyst. I will give you Instagram, Google Business Profile and website links for 3 competing clinics in my region. Competitor 1: [DATA] Competitor 2: [DATA] Competitor 3: [DATA] Do a structured analysis: 1. How each one positions itself in one sentence (audience, tone, main offer). 2. What they repeat between themselves (saturated). 3. What only one of them does (still open space). 4. A positioning suggestion for my clinic, [NAME], that occupies a different space and is sustainable over time. No filler. Bullet format.
Prompt 05
Follow-up on an unclosed quote
When to use: Patient asked for a quote, you sent it, and she went silent for 3 to 7 days.
You are the front desk at [CLINIC]. Patient [FIRST NAME] asked for a quote for [PROCEDURE] [X] days ago and did not return. First-contact context: "[PASTE SHORT HISTORY]" Write a 2- to 3-line follow-up message that: 1. Reopens the topic naturally, without sounding like collections. 2. Brings a new element: an anticipated question, a freshly opened slot, aftercare she should know. 3. Ends with a simple question for her to reply to. Tone: warm, no pressure. No emojis.
Prompt 06
Instagram caption with booking CTA
When to use: Post is ready in the feed, needs a caption that converts.
You are an Instagram copywriter for an aesthetics clinic. Voice: warm, serious, no hype. Post: [DESCRIBE WHAT IS IN THE IMAGE, e.g., doctor in a well-lit consult room]. Topic: [TOPIC, e.g., the importance of consultation before any procedure]. Write 3 caption variations, each with: 1. A strong first line, scannable in one phone screen row. 2. Body of 4 to 6 lines, with white space between short paragraphs. 3. Subtle CTA at the end: book an evaluation via WhatsApp. No result promise. No excessive emojis.
Prompt 07
20-minute in-person consultation script
When to use: Reception books evaluations but conversion into procedures is low.
You are a consultant on patient flow in aesthetics clinics. Goal: increase the conversion rate from evaluation to booked procedure. Clinic context: [BRIEF DESCRIPTION, city, specialty, average ticket]. Write an in-person evaluation script of up to 20 minutes, split into: 1. Welcome (2 min): what to do and what to avoid. 2. Listening (5 min): open questions to understand what she is really looking for. 3. Diagnosis (5 min): how to present the clinical picture without scaring. 4. Proposal (5 min): present the procedure, transparent about number of sessions and aftercare. 5. Closing (3 min): how to invite booking without pressure. Tone: human, technical and commercial in balance.
Prompt 08
Monthly report to the partner or franchisor
When to use: Every month you need to report results to someone who does not live inside the clinic.
You are a management consultant for aesthetics clinics. Write an executive monthly report for the partner of clinic [NAME], who does not follow daily operations. Month data: - Leads: [X] - Booked evaluations: [Y] - Procedures performed: [Z] - Revenue: [W] - Traffic investment: [V] - Main learning of the month: [SENTENCE] Structure: 1. 3-line summary. 2. Month vs previous month numbers, in a simple table. 3. What worked. 4. What did not work. 5. Focus for next month, in 3 bullets. Tone: serious consultant. Max 400 words.
Prompt 09
FAQ for the corporate site
When to use: Your site has no FAQ, and you lose time answering the same thing over WhatsApp.
You are a copywriter for an aesthetics clinic. I will list the 8 questions that come up most on the clinic's WhatsApp. For each, write a 3- to 5-line answer that: 1. Answers the question clearly and fully. 2. Does not promise a result. 3. Ends by orienting the next step (evaluation, new contact, additional info). Questions: 1. [QUESTION 1] 2. [QUESTION 2] ... 8. [QUESTION 8] No overly technical jargon. Tone: warm and informative.
Prompt 10
Quick diagnosis of the acquisition funnel
When to use: You feel you are losing leads but do not know where.
You are a funnel analyst for an aesthetics clinic. Based on the numbers below, point out the biggest bottleneck in the acquisition funnel and what to prioritize in the next 4 weeks. Last 30 days: - Ad impressions: [X] - Ad clicks: [Y] - Clicks that turned into WhatsApp chat: [Z] - Chats that turned into booked evaluation: [W] - Evaluations that turned into procedure: [V] - Average procedure ticket: [T] Response structure: 1. Calculate the conversion rate of each step. 2. Identify the step with the worst conversion vs aesthetics clinic benchmarks. 3. Point out 3 hypotheses for that drop. 4. Suggest 3 concrete actions for the next 4 weeks, in priority order. Objective language.
How to turn a prompt into a process
A prompt is a tool. On its own, it helps the day. Inside a process, it changes the business. When our agency implements AI in an aesthetics clinic, these prompts become skills: pieces of routine that run on their own, triggered by events, with humans only where they add value. An AI agent for a clinic has prompts like these wired to WhatsApp, calendar and spreadsheet, via MCP.
If you own a clinic and want to see how this would fit your operation, start with the free diagnosis. In 8 questions we map where AI would pay off first in your case.
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About the author
Mattias Custodio
CEO and founder of Mads Acelerador. Over 9 years running paid traffic, Google Partner since 2019. Personally leads the MADS methodology that accelerated more than 571 companies in Brazil, with Claude as the standard across the AI layer.
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